Roll Call

Every ingredient answers to a name. Roll Call tells you whose.

Photograph any personal-care label — even a handmade one with no barcode — and get a plain-language, evidence-graded introduction to every ingredient on it.

Take attendance

How it works

  1. 1

    Take the photo

    Snap the ingredient list — handwritten on a craft-fair label or laser-printed on a bottle. Or paste the text if you have it.

  2. 2

    We call the roll

    Every ingredient answers to its formal INCI name. We tell you who each one actually is, in plain language.

  3. 3

    You get the sheet

    What each ingredient is, why a formulator put it there, and what the evidence actually says — including when the evidence is thin.

We do not score products. We explain them.

Other apps hand a product a red, yellow, or green score and call it a day — no dose, no context, no sense of how good the evidence is. Roll Call never scores a product. It explains what each ingredient is, why it’s in there, and what the research actually supports — including when a concern only applies in a context that doesn’t match the product in your hand.

Per-ingredient evidence grades, spelled out in words. No product verdicts, no rankings, no recommendations.

Because ingredients matter.